Fate, Greek Moira, plural Moirai, Latin Parca, plural Parcae.
Three goddesses who presided over the birth and life of humans. Each person's destiny was thought of as a thread spun, measured, and cut by the three Fates; Clotho, Lachesis, and Atropos.
Comparing ourselves to Greek Goddesses is a bit of a stretch, but the analogy works and we thought the name was catchy. The Fates.AI platform provides a library of marketing tools that help you decide how to run (and more importantly, when to cut) the thread of your ad campaigns. Under the hood, our proprietary machine learning algorithms crunch the numbers and lay out a marketing strategy custom fit to suit your short and long term goals.