Fates

Your Ads.
Our AI.
Its Fate.

Maximize your profitability.
96% of companies miss the mark. Let us help.

The Fates Platform

Fates.ai is a suite of algorithmic budget management tools that have been built by performance marketers, for performance marketers.

There is a correct ROAS to be targeting each month to maximize scale and profitability. Finding that number requires algorithms, derivatives and calculus.

We've solved that equation so you don't have to.

Use the Fates Marketing Model tool to discover your ideal ROAS + Spend Goals for maximal growth and profitability.

Set Targets

Project
Accurately

Audit
Performance

Run Multiple Simulations

Adjust for Facebook attribution loss, map seasonality to maximize profitability in the high season or minimize drops in the low season, build multiple variations of your core model and use The Fates' Analyzer to select the best strategy for you.

(Your finance team will love you).

Planning Is Everything

Great execution with bad planning leads to bad results. Get your whole team onboard with a precise profitability plan spread over a time range that works for you.

Fine Grain Control

Model 100+ scenarios on how small changes to average basket size, COGs, external fees and more have big effects to your bottom line.

Model everything at once, or drill down into custom settings on a per-time-span basis.

Re-build on-the-fly and let The Fates do the heavy lifting.

UX, Done Right.

We've worked hard to eliminate learning curves and provide a lean, clean, efficient user experience.

Get access to The Fates' expanding library of tools, now in Dark Mode.

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